seamus higgins

A world first immigration initiative created to combat the damage of mass tourism on this fragile island nation.

All tourists must now sign a pledge, stamped into their passports, to protect Palau’s environment, before they can enter the country.

AWARDS

D&AD
Black Pencil of the Decade - Design
Black Pencil; Campaign Branding & Identity
Yellow Pencil; Brand Expression in Print 
Graphite Pencil; Direct Response/Ambient
Graphite Pencil; Innovative Media
Graphite Pencil; Use of Direct 
Wood Pencil; Advertising & Marketing
Wood Pencil; Writing for Printed Materials & Graphic Comms
Wood Pencil; Writing for Direct

D&AD Impact
Black Pencil; Environmental Sustainability
Wood Pencil; Community & Interaction

Cannes Lions
Grand Prix; Titanium
Grand Prix; Direct
Grand Prix; Sustainable Development Goals
Gold; Brand Experience and Activation
Silver; Sustainable Development Goals
Silver; Media
Bronze; Sustainable Development Goals

Spikes Asia
Grand Prix; Direct 
Grand Prix; Media
Grand Prix; Design 
Grand Prix; PR 
Grand Prix; Integrated
Gold; Direct 
Gold; Brand Experience & Activation;
Gold; PR
Silver; Brand Experience & Activation

LIA
Grand LIA; Public Service
Grand LIA; Brand Identity
Gold; Public Service
Gold; Public Service
Gold; Brand Identity
Gold; Direct Marketing 
Gold; Direct Marketing 
Gold; Media Innovation
Silver; Art Direction
Silver; Copywriting

Clio
Grand Clio; Direct
Grand Clio; Innovation
Gold; Brand Design
Gold; Brand Design
Gold; Integrated Campaign
Silver; PR
Silver; PR 
Silver; PR

One Show
Silver; Innovation in Cross-Platform
Bronze; Integrated Branding
Merit; Print/Flat & Dimensional
Merit; Branding/ Identity System 

AWARD Awards
Gold; PR
Gold; PR
Gold; Direct Media
Gold; Creativity for Good 
Silver; Craft in Advertising
Silver; Integrated 
Silver; Design
Silver; Market Disruption
Silver; Creativity for Good
Bronze; Direct Media
Bronze; Direct Media

Webby Awards
Nominee; Best Cause Related Campaign

In Australia, only 6% of youth are First Nations, yet they account for 49% of the juvenile detention population. Jailed at 22 times the rate of non-Indigenous kids, these young ones are the most incarcerated on earth.

To help tackle this, I have been incredibly privileged to partner with Yuin rapper and producer, Nooky, and Ben Miles, VP, ECD, Brand Design & Consulting (R/GA), to create WAW, an unprecedented platform built to inspire, equip and empower Indigenous youth to succeed. We do this by surfacing and celebrating Blak excellence, and connecting them with First Nations role models. Helping them to SEE IT, TO BE IT.

Watch our short film, which fuses documentary with music video, to give voice to our movement.

Visit wearewarriors.com.au to learn more about our platform, meet our first WARRIORS, and shop our first drop.

AWARDS

D&AD
Yellow Pencil; Branding, New Branding Schemes
Yellow Pencil; Branding, Micro Enterprise, Logos

Cannes Lions
Bronze Lion; Entertainment

Spikes Asia
Integrated Spike

LIA
Gold; Branded Content and Entertainment

Webbies
Honoree; Best Social ImpactCampaign

AWARD Awards
Silver; Design, Branding

Gold; Film and Entertainment
Bronze; Creativity for Good, Design
Silver; Creative Strategy

ADC Awards
Gold; Design for Good

AGDA Awards
Best in Show
Pinnacle; Brand Identity Small Business
Pinnacle; Brand Identity - Logos and Trademarks
Pinnacle; Design for good - Social and Community
Distinction; Brand Expression - Voice
Merit; Writing for Design

Harnessing the power of machine learning and computer vision to help remove the bias from sports judging.

We partnered with Surf magazine, Stab, to start with one of the most difficult sports first - surfing.

Thanks to Tara McKenty in Google Brand Studio for the exciting idea and trusting us to come on the journey with her.

AWARDS

One Show
Merit; Experimental Internal projects / R&D

SPIKES ASIA
Innovation Spike

In 2023 Uncommon X BA won an Outdoor Lions Grand Prix for their Purpose of Your Visit Campaign. I had absolutely nothing to do with that, unfortunately. 

Luckily though, I was tasked with its visual evolution into a more playful and contextual space. I got to write lots of the lines too, as did the brilliant and lovely Richard Biggs.

AWARDS

D&AD
Wood Pencil; Writing for Advertising - OOH 
Shortlist; Writing for Advertising - OOH 

The One Show
Merit; Craft / Art Direction
Merit; Billboards

Creative Circle Awards
Gold; Best Long Running Campaign (campaign)
Bronze; Best Print Poster (single)
Bronze; Best Writing for Outdoor (campaign)
Bronze; Outdoor

Cannes Lions
Shortlist;  OOH

I loved the challenge of elevating a legacy retail event - “Prices nailed” - into something that’s just as attention grabbing and beautiful as it is effective. 

Massive respect to the B&Q clients for believing in that too.

AWARDS

UK Effies
Finalist, Household Supplies & Services

Creative Circle Awards
Bronze; Best Styling, Production Design/Art Direction

LIA
Finalist; Production Design

Our ambition was to make the best Air Force ad in the world.

We crafted every aspect of this to inspire the next generation of recruits.

AWARDS

AWARD Awards
Gold; Cinematography
Gold; Editing
Gold; Sound Design
Silver; Directing

New York Festival
Silver; Cinematography

CLIO
Silver; Editing
Bronze; Cinematography

Spikes Asia
Bronze; Cinematography

A new anthem, and a platform for cultural and creative collaboration between some of Australia’s hottest young talent, that helped to relaunch the A-Leagues (Australia’s professional football league) to their next generation of fans.

Here Come The Future.

AWARDS

AWARD Awards
Silver; Branded Content and Entertainment
Silver; Original Composition
Bronze; Music Video

Clio Music
Silver; Branded Entertainment & Content
Bronze; Partnerships and collaborations

To engage a younger audience with their future, Timberland needed to connect them with their iconic past.

We created a 90’s gaming inspired, immersive, mobile experience that lets them explore it for themselves.

We translated an iconic 2D brand into an epic visual system, interface and 3D experience architecture.

Featuring 15 uniquely crafted environments and over 100 pieces of content.

Think of it as a binge-worthy documentary that you can play.

global.timbstrails.com

AWARDS

Webbies
Nominee; Metaverse, Immersive & Virtual, Arts, Fashion, Retail & Culture

AGDA
Distinction; Website Design
Merit; UX, Interface and Navigation for Websites and Digital Designs

Over four years of consistent strategic approach, powerful storytelling, digital innovation and a relentless application of craft, has resulted in the best ever year for Australian Defence Force Recruiting.

And a long term Grand Effie for us.

AWARDS

Australian Effies
Grand Effie
Gold; Long Term Effects

The first look at the other end of the world’s rich list.

We used the annual rich lists that the first world loves looking at, to make us see what we’ve become blind to. And get a society fixated with the richest to start talking about the poorest.

AWARDS

D&AD
Wood Pencil; Photography for Design

CLIO
Bronze; PR 

LIA
Bronze; Use of Photography

Webby Awards
Webby; Best use of Photography

AWARD Awards
Gold; Craft in Advertising
Gold; Craft in Advertising
Gold; PR 
Silver; Print
Silver; Poster and Outdoor
Silver; PR - Integrated campaign led by PR
Bronze; Photography / Curation of Images

The first VR experience that tracks your interactions to serve you real-time, personalised job recommendations.

Through analysing live behavioural data, we learn about the players, as they learn about the Australian Defence Force.

AWARDS

LIA
Silver; The New 

ONE Show
Merit; Experiential/Virtual Reality (VR)

AWARD Awards
Bronze; Market Disruption

Sony had just gotten rid of mirrors from their cameras - a huge innovation in photography.

To announce it, we took some giant mirrors into the Namibian desert and blew them up. Beautifully.

AWARDS

AWARD Awards 
Bronze; Best Original Music

Instead of making just another Christmas ad, we worked with Ebay to modify their search algorithm and make the shopping season easier. 

To put it to the test, we helped out a few shoppers who really needed it: Usain Bolt’s mum, and the Bonnels, a family with 15 kids.

And to make it even easier, we created a Facebook app that scanned your friend’s likes to recommend them gifts they’d love.

Food waste is the world’s third largest contributor to climate change.

OzHarvest, Australia’s leading food rescue organisation, wanted to help households tackle this crisis, by helping them waste less food at home.

Use It Up Tape is a world-first behaviour change prototype, born of a national-first research program that identified the No.1 action households were most likely to adopt, and would drive the biggest impact.

Save food. Save money. Save the planet.

AWARDS

Australian Effies
Finalist

To relaunch the A-Leagues, Australia’s professional football league, we designed a brand built on the insight that football and youth culture are uniquely entwined, building a platform for cultural collaboration and connection.

But beyond the identity, we also restructured the leagues themselves to make them the first gender neutral league in Australia.

[Credit: Ben Miles, VP ECD Brand Design & Consulting, APAC, R/GA]

AWARDS

AWARD Awards
Bronze; Brand Refresh

Spikes Asia
Bronze; Design - Rebrand

Australian Effies
Bronze Effie

A huge, mobile first platform that became their most successful brand campaign ever.

Australia had never seen their Army like this before.

Pat Rafter, Australian tennis legend, was the brand ambassador for Bonds underwear.

They wanted him to do a TV ad.

He refused to be filmed in his underwear.

We had an idea that made him change his mind.

True story.

To join the Australian Defence Force, potential recruits have to pass a Personal Fitness Assessment (PFA). How could we help the 20% who fail?

We created an app to help them pass by assessing their current fitness level, and based on the time they have left until their PFA, generating them a personalised training schedule.

The UX and design were meticulously crafted to deliver a high-end experience.

I did this in my second year of advertising. It’s in here as the piece of work that marks the beginning of my obsession with the craft of everything.

I wrote it, illustrated it, lived it, breathed it, and spent way too long on it.