In Australia, only 6% of youth are First Nations, yet they account for 49% of the juvenile detention population. Jailed at 22 times the rate of non-Indigenous kids, these young ones are the most incarcerated on earth.
To help tackle this, I have been incredibly privileged to partner with Yuin rapper and producer, Nooky, and Ben Miles, VP, ECD, Brand Design & Consulting (R/GA), to create WAW, an unprecedented platform built to inspire, equip and empower Indigenous youth to succeed. We do this by surfacing and celebrating Blak excellence, and connecting them with First Nations role models. Helping them to SEE IT, TO BE IT.
Watch our short film, which fuses documentary with music video, to give voice to our movement.
Visit wearewarriors.com.au to learn more about our platform, meet our first WARRIORS, and shop our first drop.
We built WAW as an Indigenous social enterprise, operating as profit for purpose in 5 key areas:
- Content Creation
- Mentoring, Coaching & Workshops
- Products, e.g. fashion drops
- Corporate Consulting
- Events
Despite only launching in January ‘22, we’ve already assembled an impressive crew of WARRIORS, including The Kid Laroi, and incredible partners, including JD Sports, Rare with Google, and Adobe, amongst others.
Watch this space. We’re only getting going.